Use AI to make your work better.
A free community and weekly call for putting AI to work inside your business.
Booking flow live
Saved Sarah 6 hrs/wk on intake
2 days ago
Email triage agent
Clearing 80% of inbox before 9am
5 days ago
Quote builder shipped
Mike's CPQ for advisor planning
1 week ago
Cold email rewrite
3x reply rate at the dental office
2 weeks ago
✓ Pulled 14 stalled leads from CRM
✓ Drafted 3 angles per lead, personalized
✓ Queued for review in Gmail drafts
Done — 42 drafts ready, 11 minutes
Sound familiar?
You don't need another course. You need a room of operators figuring this out together.
Your industry is changing fast
and you don't know where AI plugs in for the work you actually do
You've watched the videos
read the prompts, saved the threads — but nothing's shipped inside your business
Courses are too theoretical
Twitter is too noisy — you want a peer group that's actually building
Who this is for: Founders, owners, managers, employees — anyone applying AI inside the work they actually do.
From AI-curious to AI-applied
Everything you need to put AI to work inside the job you already have.
Real workflows, not tutorials
Watch real operators build real things — booking flows, email agents, CPQ tools, internal dashboards. Steal the patterns.
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Inbox triage agent
Tool stack for operators
Claude, Notion, Zapier, Airtable, n8n — what to use for what, and what's hype.
Weekly live builds
Every Tuesday. Show what you're working on, get unstuck, see what others are shipping. Cameras optional.
00:00 Coworking — work on your build
25:00 Show-and-tell — 3 operators demo
45:00 Stuck? Q&A round
14 operators on last week's call
Library
Operator prompts & templates
Templates + prompts
Prompt libraries, agent templates, automations — copy them, adapt them, ship them.
Build it together
A free Discord and weekly call for operators putting AI to work.
Just shipped a Claude agent that drafts client follow-ups for our advisor team. 4 hrs to build, saving ~5 hrs/wk.
Drop the prompt in the channel — half the room wants to steal it.
Owner here. Got our intake form parsing into Notion via Make + Claude. Took 2 Tuesdays.
The Operators Circle
Small. Curated. Application required.
Inside MCH Labs is a smaller, curated group for operators serious about applying AI in their work — peer accountability, deeper builds, and faster feedback than a Discord server alone can give you.
No course. No fee. Acceptance only. We keep it small on purpose so the room stays useful.
If you're shipping inside a real business — owner, manager, or employee — and you want a tighter peer group around the work, apply.
Applications opening soon. Use the main signup to join the free Discord and weekly call — we'll email you when the Operators Circle opens.
Hey, I'm Matt
I use Claude Code daily to build the kinds of internal systems most businesses are sleeping on — booking flows, agents, dashboards, automations. MCH Labs is where operators like you learn to do the same.
I also run MCH Projects — a 1:1 AI + marketing agency for service businesses. If you decide AI is worth doing for your business but don't want to build it yourself, we build it for you. Most Labs members never need that. Some do. Either path is fine.